A reflection report and why it is an important task

In this investigation I am making a trip to show my involvement in these obtaining devices and engineerings. It will be incorporated my quality, coming up short, chances I have gotten to expand my surveies each piece great as what are the plans I am making a trip to use achievement my securing, what are the breaks for my turn of events, how might I reassign my achievements for future calling. On the different manus I am heading out to happen how I can use these encounters with other personnel. What are my Strengths? Bing Prepared for Study Study achievements poll show I have great advancements in arranged for review. I have recognized my own assets. I am consistently earning idea from coachs and matured students. I have obviously recognized what kind of assets do I have to progress my scholastic surveies. Consequently I am understanding books and papers, I am using the internet each piece great as library for keeps up this quality to send on. I have great musings who are the individuals and topographic focuses that I can use for better my surveies. It appears to be uncouth review progressively accommodating to being set up for study. Blending Cottrell.S ( 2008, p12 ) Independent review is â€Å" highlight all college programs. The total and the sort differs starting with one program then onto the next † . Study aptitudes poll portray I have great comprehend about autonomous study in this way I can record my ain accomplishment by pull offing my surveies great. Data Technology Study Audit proposes I am acceptable in data building. At the point when I was following DNIIT ( sheepskin in national organization of data Technology ) I have utilized Microsoft office related assignments each piece great as I have great involvement in other collection of bundle. Today I am using my old experience when I am making my scholastic obtaining in Northumbria University. So it causes me to make my assignments and everything much simple. Referencing Study achievements survey portray I have great idea when I am making referencing for my scholarly initiation. That mean I have comprehended staying away from written falsification. In this occurrence I am following â€Å" Cite them right † composed by Richard Pears and Graham. It is decidedly affecting me to when I am making my task in my arrangement personnel. I realize how to deliver rundown of notice, understanding about notice starting. I have positive input from mentor about my referencing for developmental task attempted way staff. Group Worker Belbin preliminary result shows I am a decent crew specialist when I am working in a gathering. All around most schools and colleges rely upon people however late they all the more sing bettering understudies achievements when they are fill in as a gathering. It is call as ‘people achievements ‘ or ‘interpersonal achievements ‘ . Cottrell.S ( 2008, p93 ) . As a crew laborer I have had great involvement with my school life. It could help me to pass on with one another ‘s and bring others thoughts into my gathering each piece great as I can advance individuals in my gathering. I can parcel my cognizance, considerations among the gathering individuals other than I can advance them, I can listen them inevitably I can pull off my gathering into progress. What are my Failings? Association of larning Kennedy. J ( 2005, p6 ) called attention to â€Å" arranging and framing your clasp speedily empowers you to hinder up extensive stretches of scholarly study into practical and accomplishable points † . Aptitude Audit discovers I am hebdomad with association of larning. I have n’t program for my surveies ; I have n’t great composed my discussion notes. In some occasion it seriously strong when I am oppressing my assignments, when I am going for my discussions and when I am going up against to test. Time Management Study achievements survey discover I have less capacity to pull off my clasp. It appears I am off from directing my ain clasp, much clasp take to complete endeavors, no clasp to free. I am non using cut even cluster for my twenty-four hours to twenty-four hours works that makes me issue with my assignments cutoff time. I m non plan my scholastic endeavors. Study murders survey and SWOT shows I did non comprehend request of clasp bearing. Update and test procedures Aptitudes Audit proposes I need gain more understanding about adjustment and test methods. Correction we requirement for to recoup of import data, hypothesis and procedures that can use for our surveies ( University of Worcester, 2007 ) . This happened I have non use any past test records. It appears I have n’t great plans for face examination. For a moment I am powerless arranging cut and get bying with tension in the test room. Openings In my applied figuring plan I need to increasingly opportunity to follow a few kind of workforce it is passing on me more possibilities. Scholarly imparting This personnel is passing on me grade odds of better my scholarly initiation achievements. It is giving stopped distinctive involvement in new composed scholastic endeavors. Especially it guides us to how to use English language structure and jargon reasonably and staying away from written falsification. Scholastic conveying personnel is giving right insight for study origin. It makes us much simple when we are making our surveies in different resources. Undertaking course Task bearing is giving experience perception to pull off single endeavors. It is provide more possibilities venture guidance strategies and expert issues in industry. Arranging, programming, evaluating, risk bearings are the vast majority of import in this workforce. In this way we are using Microsoft Project as a PC based endeavor course device. It is progressively utile for my other personnel for mange the staff undertaking by using this workforce experience. Item Oriented Modeling and Design In this staff we are obtaining more understanding about Object-arranged builds and an article situated improvement methodology. To make this we are using Unified Modeling Language as a methodological examination. In this workforce we are larning to design the auxiliary and dynamic aspects of data frameworks using UML. Enterprise and Small Business These resources supportive to get down our ain worry with no others help. In this staff we learn requests for startup little concern. It advisers for how to develop up compressive concern program to progress. We get another opportunity to gain concern musings to progress from top concern work powers in light of the fact that every single hebdomad distinctive concern work powers carry on our classes. My plans to show signs of improvement of coming up short I have just distinguished what are my qualities and what are my failings. In the event that I need an accomplishment in my study I need to keep my quality consistently I should hold great program to from my failings. aë†? Plans for association of larning I have recognized I have n’t great plans to be after my surveies. Along these lines I have to well program my surveies in every single workforce we are obtaining mentor notes so I have to set up so in to redress request so it. My following proposal is I need to give pull off my clasp to make my assignments before to cutoff time. Some clasp it will hard me to procure use it since I am ever occupied with my work. Plans for Time Management In this example I need to be insightful of my clasp in how is needed to use that in appropriate way. I propose I need to do cut even cluster for my surveies. With the goal that I need to be after and structure my surveies for an outline I can be after my scholarly semester or scholastic twelvemonth. After that I can investigate out my program is working or non modestly. It is a greater amount of import when I am working with cutoff times. I think it is help me to subject my assignments on cut. Plans for Time Revision and test strategies To show signs of improvement of with this bombing I have to peruse more books and I need more example to retain all that I have examined. I propose I can use my free clasp to recoup my surveies. I need to take drumhead and need to painstakingly go through my discussion note after my completion my discussions to secure free of this falling flat. I would like to occur out base on balls test reports and travel through that before I face to test. Some clasp it is difficult to me occur out test base on balls reports identified with my staff. Else it will simple for me. Occasions or individuals may smother your turn of events My assurance shows numerous occasions and individuals repress my turn of events. Facebook is universe praised cultural systems administration site. I think I am extremely tired my important clasp with Facebook. In Facebook I am bite the destining with my companions, I am watching their updates each clasp and watching others exposures. So it takes over two hours for every twenty-four hours. It is seriously influence me to when I am venturing out to my clasp for surveies. Regularly it takes at least two hours to fix our repasts that other than cut blowing and it chop down our study cut. In my free clasp and ends of the week I am viewing athleticss occasions or a film or melodic plans on Television. These occasions other than baldly influence to my turn of events. Transportation achievements to for future calling desires We have two kinds of capacities that are found out capacities and common capacities. Learned capacities are our achievements and regular capacities are our blessings. Move achievements are the achievements and capacities we have chronicled during any action in our life ( occupation, classes, endeavors, side interests, athleticss ) . These capacities are a greater amount of import for your future calling. Learned capacities are expertise you all through in your life ( Leading Org Solutions, 2009 ) Therefore I am venturing out to occur out scarcely any achievements that I can use for progress my future calling goals. Every single achievement we have that are extremely of import for our in the future in here I making a trip to talk not many of them. Framing work It is progressively useful for your fut

Disadvantaged Health Status of Indigenous People

Impeded Health Status of Indigenous People For what reason are indigenous individuals in Australia despite everything impeded with respect to wellbeing and network administrations? The status of Indigenous wellbeing in contemporary Australia is an aftereffect of notable factors just as contemporary financial issues (Hampton Toombs, 2013, p. 1). The insufficient wellbeing height of Indigenous Australians is a contemporary outcome of their chronicled treatment as Australias conventional proprietors and starting at an aftereffect of social issues that sway on the acknowledgment of wellbeing and network administrations. This chronicled treatment and social issues has prompted Indigenous Australians encountering social impediments, fundamentally low financial status, dispossession, neediness and weakness inside contemporary Australian culture. Past to the intrusion and colonization by the British on January 26, 1788, the indigenous individuals were the carers of Australia and the Torres Strait for a time of more than 60,000 years. During this time, it is recommended that Indigenous Australians lived moderately prosperous lives and appreciated commonly preferred wellbeing over the vast majority living in Europe (Hampton Toombs, Indigenous Australian ideas of wellbeing and prosperity, 2013). Indigenous Australians mortality was incredibly influenced by the extensive loss of lives brought about by the immediate clash with the British and by the appearance of presented maladies, particularly smallpox. The effect of this misfortune stretched out a long ways past the quick casualties of ailment, influencing the very texture of Indigenous social orders through termination and social disturbance (MacRae, et al., 2012). Generally, Indigenous Australians had total opportunity over all pieces of their lives, for example, services, profound practices, medication, social connections, the executives of land and law and monetary issues (Saggers Gray, 1991). Alongside the effects of presented maladies and struggle, Indigenous Australians additionally experienced hurtful impacts identified with disengagement from Country because of the spread of homesteaders and their ensuing political approaches. For an Indigenous Australian, Country isn't a simply physical area however the focal part of their personality (Hampton Toombs, Racism, colonization/expansionism and effects on indigenous individuals, 2013). Occupation and imperialism affected a long ways past the physical, as Indigenous Australians had their way of life cheapened, customary food sources annihilated, and were isolated from their families and now and again whole networks were ousted. This caused detachment or loss of dialects, convictions and socia l structures which structure the central premise of Indigenous societies. The present state of Indigenous wellbeing has been affected adversely by the taken ages and other past government rehearses and for some Indigenous Australians, the progressing impacts have made other social, passionate and physical inconveniences. These disservices are clear through the social determinants of wellbeing, including; financial chance, physical foundation, and social conditions that impact the strength of people, networks, and social orders overall. Imbalances in these are particularly apparent in instruction, work, pay, lodging, access to administrations, informal communities, association with land, bigotry, and detainment rates. In these elements, Indigenous Australians experience extensively lower rates than non-Indigenous Australians, with the most upsetting being that Indigenous Australians have a definitely lower future rate and in general wellbeing status, than non-Indigenous Australians. For indigenous individuals, the pace of ceaseless illness is as yet 2.5 occasions higher than that of different Australians and they bite the dust 15 to 20 years more youthful than those in standard Australia (Australian Health Ministers, 2004). The greater part of these figures are brought about by incessant ailments, for example, coronary illness, stroke, diabetes, constant respiratory malady and kidney infection. Most of these incessant ailments are preventable and keeping in mind that exploration is proceeding to discover approaches to diminish the hazard factors, issues, for example, smoking, liquor and substance misuse, diabetes, constant kidney sickness, and advancing smart dieting and dynamic ways of life are a s yet significant difficulties in Indigenous people group all through Australia. Sound living decisions are difficult for individuals living in remote networks which brings about a high rate of preventable interminable malady. Great nourishment is basic to the support of general prosperity and the avoidance of affliction and ailment. It assumes a basic job in pregnancy and youth, forestalls corpulence and type 2 Diabetes and can bring down the danger of intermittent coronary illness by up to 70%. Nonetheless, remote networks face numerous obstructions to good dieting, including disconnection, the significant expense of food, the variable gracefully of new food, absence of network town foundation and lacking wellbeing advancement support, are only a couple of these hindrances that forestall network individuals from having the option to settle on sound living decisions These disparities, joined with the social mentalities towards Indigenous Australians and their wellbeing in contemporary Australian culture, add to the troubles Indigenous Australians have getting to palatable human services. The arrangement of satisfactory human services for Indigenous Australians can be troublesome the same number of specialist co-ops don't see how Indigenous Australians see or get wellbeing and numerous wellbeing administrations are not as easy to understand or socially suitable for Indigenous individuals as they are for non-Indigenous individuals. This adds to more significant levels of impediment and a more noteworthy reluctance to use these administrations. The customary Indigenous attitude toward wellbeing is all encompassing. It incorporates everything noteworthy in a people life, including land, condition, physical body, network, connections, and law. Wellbeing is the social, enthusiastic, and social prosperity of the entire network and the idea is in this w ay connected to the feeling of being an Indigenous Australian. Explicit issues, for example, diminishing the rate of constant malady requires an altogether more prominent exertion in organizing aggregate qualities, making and conveying precaution projects and essential social insurance for Indigenous people group and keeping in mind that incredible work is being done, more endeavors are required to decrease the high occurrence of interminable sickness on Indigenous individuals and networks. When structuring and creating administrations to address the issues of our Indigenous individuals, close coordinated effort and interview with the individuals for whom the administration will be given is fundamental. Remember that approaches and practices of the past have had major unfavorable effects on the wellbeing of contemporary Indigenous Australians, and these effects have contributed altogether to the disparities present in Indigenous and non-Indigenous wellbeing status. Be that as it may, while wellbeing weaknesses experienced by Indigenous Australians are viewed as chronicled in birthplace, the propagation of the detriments depends intensely on contemporary basic and social components. Because of our history and as a result of the proceeding with burden, our kin have needs that vary from those of standard Australians. Hence, it is likewise basic that we recognize and regard the effect of occasions and issues in Indigenous people groups history when structuring and conveying these administrations.

Professor Ernesto Blanco A Lesson in Creative Engineering

Professor Ernesto Blanco A Lesson in Creative Engineering Design and Manufacturing I (2.007 in nerd-speak) involves two lectures and one 4-hour lab a week. During the lectures, Professor Slocum teaches us about the FUNdaMENTALs of design and we have guest speakers share their real-world experience with the design process. These speakers have included the Chief Engineer of General Motors and an engineer from Texas Instruments who designed a sensor that detects the weight of a passenger and decides whether the air bag should deploy. Professor Ernesto Blanco, who has developed numerous ingenious inventions throughout his career, gave some of my favorite guest lectures. I thought Id share his background and some of his inventions, since I came to MIT to learn from creative engineering gurus like Blanco and Slocum. Professor Blanco was born and raised in Havana, Cuba. He studied Engineering at the University of Havana before coming to the US in 1949 to get his BS in Mechanical Engineering from Rennselaer Polytechnic Institute (RPI). After graduation he returned to Cuba to found the Mechanical Engineering lab at Havanas Universidad de Villanueva and become the Department Chair in 1957. Even the lab space was innovative, it was completely prefabricated and post-tensioned and was constructed in only two months. However, he returned to the US in 1960 because of the Cuban Revolution. Before becoming a adjunct Full Professor, he consulted with the Universal Textile Corp, making textile inventions like a faulty needle sensor for knitting machines, and then he started his own business. Blancos inventions include biomedical devices, solar devices, aids for the handicapped, industrial systems, and textile systems. His office is home to many of these devices and its pretty amazing to stand in the middle and look around. Against one corner rests space-suit like football armor that protects the seven cervical vertebrae that give structure to your neck and can be destroyed by the hit of a hand. Traditional football padding provides absolutely no protection to this area, though you can die instantly from such an injury. On a desk lies a model of a stair-climbing wheelchair. Professor Blanco actually share the design process that lead to this invention in 2.007. In 1959, the National Inventors Council offered $5,000 to anyone who could develop a plan for a stair-climbing wheelchair. Blanco submitted a design in 1962 but did not receive a prize (interesting enough, none of the partial prize winners designs worked when commercially developed.) To test his design, he built a 1/4 scale model that moves using an electric motor and found that it could, in fact, climb stairs, and he demonstrated the model in class. The approach consisted of a reclinable-seat wheelchair provided with retractable, spring-loaded spokes that comes out of the rims when the chair is tilted for climbing. The spokes in essence behave as compliant pinions against the stairs as a rack. As a result the wheels adapt to any type of stairs and will not slip because the static reactions are always vertical and have no tendency to slip, be sides that, they are rubber-tipped at the spokes. The tilting frames are also provided with an additional fixed spokes wheel at the back side to facilitate climbing. Professor Blanco is looking for some students to build a full-scale functioning wheelchair based on his design. He opened his desk drawer and pulled out some of his biomedical devices. First, he showed a micro-stapler for eye operations. The staples are only 1 mm x 300 um, so small that that they have to produced using etching. The micro-stapler is very fast and easy to use, so it cuts down significantly on suturing time and trauma. He also showed a trocar used for endoscopic surgery that uses an ingenious guard design to pretty much eliminate the possibility of accidentally cutting internal organs when penetrating the skin. On the wall hung a picture of a robotic arm for focused ultrasonic transducers, which he developed for the Dana Farber Cancer Institute. One invention that could not fit in his office is the backseat of the SRX, Cadillacs new luxury mid-size SUV Cadillac. The Lear Corporation, the largest automotive seating manufacturer was approached by Cadillac to design backseats that could disappear with the push of a button. Lear came to Prof. Blanco and he worked with them for about 9 hours (!) to create a design that met their specifications. The mock-up was built in a month and it took two years to design the production machinery. The car hit the market in 2004 and was a complete success, since it can nearly instantly transform from a 7-seater to a 2-seat carry wagon. Professor Blanco has over a dozen patented inventions, but spends much of his time teaching Mechanical Engineering classes at MIT. He teaches The Elements of Mechanical Design (2.72), where students work in groups of three or four working to solve a problem that is presented by a member of the industry. Each class has yielded a patent, leading to a total of seven patents in seven years (almost a Guinness record!) Elements of Mechanical Design embodies Prof. Blancos mantra: engineering should serve society. He sees engineering as a challenge that can always be met. In his lectures, he starts with a problem that he was given and steps through his thinking. He makes sure to always share his fear, anxiety, insecurity but also his success. Even if we start analyzing a problem and it seems impossible, he pushes us to just get our ideas down on paper and become our own critics. The situation is never desperate, he assured us. He says that at MIT, students are taught beautifully how to analyze everything, but says that analysis is only a tool. His goal is for students to learn the process of engineering synthesis and also the critical dependence of engineering on experimentation. Science and engineering are like two sides of a coin, where the value of the coin is progress, he said. The responsibility of educators, he says, is to tell their students to think out of the box and also enforce the importance of experimentation. Ill end with a story that he shared, based on the experiment of a behavioral psychologist, which explains the behavior of extremely intelligent people in comparison to their disorganized counterparts. In the experiment, bees and flies were trapped in a bottle with a flat bottom. After a few minutes, the lid was removed so the insects now had a way to escape. The flies, which have a very disorganized flight path, all found the escape route and left the bottle within two minutes. However, the bees stayed near the bottom and consumed all their energy until they died. He says that teachers must educate their students on how to get out of the bottle, otherwise very intelligent beings (like bees) can fail to survive. Picture from: http://web.mit.edu/invent/iow/blanco.html

The Islamic State Of Syria And Iraq - 1699 Words

ISIS; the Islamic State of Syria and Iraq better known for their mass killings, terrorist attacks, and intense regime. This group was founded in 1999, and was created by people who were former Al Qaeda members. ISIS is a group of terrorists with members positioned all over the world to carry out with mass killings. The members have been radicalized to believe irrational thoughts of killing harmless human beings. The whole world is aware of the issue, and knows that this terrorist group needs to be stopped. ISIS has now taken over a large majority of Syria to expand their power, and more people are being radicalized. In a world full of wonderful people with indescribable potential, there should not have to be in fear of radicalized people taking innocent people’s lives. ISIS has many negative effects all over the world. They are killing innocent people and they are causing political tension between countries. Just recently, in November, ISIS carried out multiple attacks in Paris, France. Molins from CNN news said â€Å"In addition to the 129 people killed in Paris, 352 were injured, at least 99 seriously.†(9). These attacks seem to be carried out for no reason, almost at random, leaving people to live in fear constantly thinking â€Å"What will their next move be?† The Paris attacks were only one of the many, similar attacks that ISIS has carried out around the world. They have already announced that more attacks are yet to come, and they have attackers, covering theShow MoreRelatedThe Islamic State Of Iraq And Syria1702 Words   |  7 Pagesinto a post-Al Qaeda era in the Middle East, a new threat has emerged from the ashes of the 2003 invasion of Iraq and later in the 2011 war in Syria. The Islamic State of Iraq and Syria (ISIS, ISIL or Daesh) has rapidly become the most pressing foreign policy concern in the Middle East for the United States. In the last four years, Daesh has gathered swaths of territory in both Iraq and Syri a, although it has been driven back thanks to coalition efforts to counter the group. The coalition in placeRead MoreThe Islamic State Of Iraq And Syria1388 Words   |  6 Pagesthere is a new extremist organization that rivals even al -Qaeda (Beauchamp 1). This terror group is named the Islamic State of Iraq and Syria., or in short, ISIS. Three years ago, ISIS did not exist but now it controls parts of Iraq and Syria and has made its own state. Terror organizations like al-Qaeda are merely terrorists groups while ISIS has captured and created their own state. ISIS is a well developed organization that has shown their handiwork repeatedly on social media and YouTube (KhederyRead MoreThe Islamic State Of Iraq And Syria1603 Words   |  7 PagesThe Background: The Islamic State in Iraq and Syria (ISIS) came to power a decade ago as a small terrorist threat that grew out of the terrorist organization Al Qaeda. When the United States began to pull its troops in the Middle East, Iraq leader, Abu Bakr al-Baghdadi, took advantage of the unstable government and reinvigorated ISIS. In just this past year, ISIS has shown us that it is more powerful than Al Qaeda by conquering oil fields and territory in Iraq and Syria with the hopes of creatingRead MoreThe Islamic State Of Iraq And Syria1746 Words   |  7 Pages The Islamic State of Iraq and Syria (ISIS) is the newer and more intimidating version of the famous terrorist group Al Qaeda. The group makes an appearance in the news almost every day. Over the past couple of years, they have multiplied in numbers. Not limited only to the Middle East, there are people all over the world who have proclaimed allegiance to ISIS. The Islamic extremist group has set out to destroy anything or anyone that comes in their way or do not agree with what they stand for. InRead MoreThe Islamic State Of Iraq And Syria Essay794 Words   |  4 PagesMy research topic will explore the Islamic State of Iraq and Syria, also known as (ISIS). I chose this topic because it has been an ongoing issue recently along with being a hot and dangerous topic. Picking this topic will help me exploit my audience and grab their attention. Before choosing this topic, I didn’t know very much about it until I did some research and realized how dangerous this Islamic group rea lly is. During my argument I will argue how ISIS has divided countries and have causedRead MoreIslamic State Of Iraq And Syria1629 Words   |  7 Pages Islamic State of Iraq and Syria (ISIS) is a military and political organization which is mainly led by nationals of Iraq and Syria. ISIS has committed crimes of unimaginable cruelty in Syria and Iraq but the international criminal court (ICC) does not have the power to open a case, according to Fatou Bensouda. The court was unable to prosecute because neither Syria nor Iraq were members of ICC. (ICC, 2015) Crimes which have been reported, consist of mass executions, sexual slavery, rape and otherRead MoreThe Islamic State Of Syria And Iraq2191 Words   |  9 PagesIntroduction The Islamic State of Syria and Iraq (ISIS) is a radical terrorist organization which has separated itself from other terrorist organizations through its scope of violence, ability and pervasive rhetoric. Since its rise to prominence, the group has caused both localized and international turmoil and loss of civilian life. Despite the ardent failure of the United Nations and its member states to recognize the Islamic state as a legitimate state, ISIS has managed to control and establishRead MoreThe Islamic State Of Iraq And Syria1308 Words   |  6 PagesCanada Should Participate in the Global Coalition to Fight ISIS The Islamic State of Iraq and Syria (ISIS) has made headlines throughout the globe this past year with their atrocities against religious minorities and determination to create an Islamic caliphate. They have expressed, throughout, that their primary objective is to establish a Salafist government over the Levant region of Syria, Lebanon, Israel, Jordan, Cyprus, and Southern Turkey(†¦Ã¢â‚¬ ¦). The group controls hundreds of square miles, whereRead MoreThe Islamic State Of Iraq And Syria1647 Words   |  7 Pages The Legend on Modernist Terrorism The radical Islamic terrorist organization, recently re-titled â€Å"the Islamic State†, has existed under several names since the 1990s. Its history is an epic of how modern terrorism progressed from a religious and political ideal into an obliterating cult. The Islamic State of Iraq and Syria (ISIS) is a properly-armed group that is a threat to the global security. ISIS, whose merciless members delight in murdering innocent people, must be destroyed beforeRead MoreThe Islamic State Of Iraq And Syria1592 Words   |  7 Pages The radical Islamic terrorist organization, recently re-titled â€Å"the Islamic State,† has existed under several names since the 1990s. Its history is an epic of how modern terrorism progressed from a religious and political ideal into an obliterating cult. The Islamic State of Iraq and Syria (ISIS) is a properly-armed group that is a threat to the global security. ISIS, whose merciless members delight in murdering innocent people, must be destroyed before its fanatical followers carry out further

The Legacy Of The Holocaust - 859 Words

As Nobel Laureate Elie Wiesel once said, â€Å"To forget a Holocaust is to kill twice,† that is why we are called to remember. Many movies, novels, and story representations of the Holocaust have been created in order to spread the memory of the past. An important part of remembering is learning, and therefore not repeating the same mistakes once again. Movies may find it difficult to represent the Holocaust accurately, while also giving it meaning and artistic expression. The writer, Edwin de Vries, and the director, Jeroen Krabbà ©, strive to represent the legacies of the Holocaust and Jewish culture in the film, Left Luggage (1998), based on a novel by Carl Friedman through a portrayal of the daily lives of Holocaust survivors and their children in late 1960s Antwerp, their direct confrontations with their memories of the Holocaust, and character development. The film shows us many examples of the legacy of the Holocaust as it is passed through the children of survivors, a nd how it continues to affect their daily lives. The audience understands the intentions through depictions of muteness and the necessity to remember. The film mainly illustrates the life of Chaya, a politically active young woman who grows to embrace her culture after bonding with Simcha, a young Hasidic Jewish boy. Chaya very rarely visits her parents, and understands and cares little about their past and their experience with the Holocaust. Her mother refuses to speak about it and spends her energy bakingShow MoreRelatedAnne Frank And The Holocaust1016 Words   |  5 Pageswho had a bright future, but it was taken away from her by the Nazi’s and Holocaust. Before the Holocaust, Anne Frank was just the typical young girl. During the Holocaust, she had to adapt to a dangerous situation. Then, after her death, she has left a legacy that has impacted the hearts of many. Through Anne Frank’s early childhood years, the years during the Holocaust, and the years after her death she has left a legacy that has influenced American culture. Annelies Marie Frank was born on JuneRead MoreHolocaust And The Moving Image Moves Through The Five Areas Of Its Concentration981 Words   |  4 PagesTo answer the questions formulated through the symposium, Holocaust and the Moving Image moves through the five areas of its concentration, with the first section devoted to Film as Witness. This section uses a number of still photographs taken from personal and archival films created by the liberators of the Nazi camps to demonstrate how these films were acquired. Of interest is the idea that the liberating soldiers initially charged with simple document(ary) filming soon learned to develop andRead MoreEssay on Causes Effects of the Holocaust1422 Words   |  6 PagesCauses Effects of the Holocaust There are times in history when desperate people plagued by desperate situations blindly give evil men power. These men, once given power, have only their own evil agendas to carry out. The Holocaust was the result of one such mans agenda. In short simplicity, shear terror, brutality, inhumanity, injustice, irresponsibility, immorality, stupidity, hatred, and pure evil are but a few words to describe the Holocaust. A holocaust is defined as a disaster thatRead MoreMaya Lin: Planning to Design the Vietnam Veterans Memorial in Washington DC762 Words   |  4 Pagesmemorial are able to give respect towards Lincolns legacy as a whole. The purpose of the monument plays a factor in the agency and groups design of the monument. Other factors that agencies and groups should consider when creating a monument is the location. A Holocaust museum was created within the Mall in Washington DC, however, some people believed that the United States should not have built the memorial because they did little to stop the Holocaust from occurring (Source E). Even though it wasRead MoreEssay On Columbus Day1399 Words   |  6 Pagescolonization: to conquer and enslave the people and the land for golds and richest. We as Americans celebrate Columbus Day to remember the achievements that Columbus has done. However, we shouldn’t celebrate Columbus Day because of what Columbian legacy left a negative impact in our history and that the Spaniards treated the natives poorly during their colonization to gain gold and silver. In the past, we conquer lands while enslaving those who live the land to meet our personal needs. WhatRead MoreThe Holocaust Denial1324 Words   |  6 Pagessociety to improve. The Holocaust, one of the most well-known history events, represents a perfect historical example of discrimination and racism. However, a number of people started to deny the known facts of the Holocaust and even the event itself. Despite of what these people say and how convincing their reasons are, this piece of history is to be protected from being revised; evidence of the Holocaust strongly proves the existence of the Holocaust and that Holocaust denial is a sheer absurdityRead MoreThe Audience Of The Life, Achievements, And Legacy Of Nazi World War II1075 Words   |  5 Pagesaudience of the life, achievements, and legacy of Nazi World War II hero, Oskar Schindler. Introduction I. 6 million people. 6 million innocent people died in the Holocaust. Now I want you to ask yourself, if you were alive to witness this period of mass genocide and had the opportunity to save even one innocent life, even if it meant risking your own, would you have? The answer to this very question is what forever defines Oskar Schindler s legacy II. Many of you may know of him throughRead MoreIn Spiegelman’s Maus, Even the Dedications Are an Essential Part of the Text.’804 Words   |  4 PagesSpiegelman’s Maus is a graphic novel which explores events of the holocaust and the uniting of a father and son. Though often overlooked the dedications play an integral role in better understanding the text. The dedications do not influence the meaning of the book but do reinforce events in the book. Spiegelman dedicates the first book to his mother as an attempt to rid himself of the guilt associated with his mother’s suicide. In an attempt to not have the same short comings as his father, ArtRead MoreHolocaust And The Moving Image912 Words   |  4 PagesHolocaust and the Moving Image: representations in film and television since 1933, is a collection of essays that grew out of the 2001, Holocaust, Genocide, and the Moving Image: Film and Television Representations Since 1933 symposium held at the Imper ial War Museum in London. The conference, was designed to address the historic, social, educational, and psychological relationships bound to the experiences of the Holocaust and film, while reaching forward to actualize the knowledge and expertiseRead MoreAdolf Hitler Essay814 Words   |  4 Pagescountries did not succeed. He broke many of his alliances that did not favored him or â€Å"his country† in any way. Hitler had promised many things, but in that promises he excluded the Jews. Hitler began to persecute and execute Jews. He began the Holocaust, which did not favor any Jew. He captured Jews and placed them in concentration camps. Along the way he killed more than six million Jews. Hitler was recorded saying to his associates, we shall regain our health only by eliminating the Jews.

Cultural Competence and Clinical Expertise Free Essays

To identify the link between cultural competence and clinical expertise, their meanings should first be defined. Cultural competence is defined by the US Department of Health and Human Services, as â€Å"the level of knowledge based skills required to provide effective clinical care to patients from a particular ethnic or racial group†. Furthermore, it has been qualified and classified as: â€Å"†¦behaviors, attitudes, and policies that can come together on a continuum: that will ensure that a system, agency, program, or individual can function effectively and appropriately in diverse cultural interaction and settings†¦. We will write a custom essay sample on Cultural Competence and Clinical Expertise or any similar topic only for you Order Now † (US Department of Health and Human Services website). Although there has not been one single exact definition of cultural competence in the practice of medicine in general, each institution that has sought to define it did so within the premise of identifying ethnic differences in the general population that the medical community seeks to serve. The growing ethnic diversity in the US population now currently at 15% averages in major urban centers (Elliott) and by 2050, at least a quarter of the elderly population (Elliott), the importance of cultural competence as it relates to clinical expertise and medical service efficiency cannot be denied. As such, if a health professional is not well versed in communicating or interpreting reactions of the patient (either the patient is the one belonging to the minority group or vice versa), the impact on diagnosis and prognosis could be substantial enough to affect the outcome of medical service provision. Different ethnic groups have their varying interpretation with regards their interpretation of certain illnesses or diseases and how it impacts their family and well being. Thus, if a health professional aims to be well rounded and claim to be efficient in clinical applications, a degree of understanding all the varied cultural differences among his/her patient population should be reached. 2. Discuss a difficult interaction you have experienced or observed that may have resulted from intercultural differences (consider that every form of interaction between 2 people can be considered intercultural in some sense of the word). Define the interaction and an optimal approach to resolve it. One particular experience that I can easily recall is an encounter with an elderly Filipino couple while on duty at the local community clinic. I wasn’t privy or aware of Filipino customs and traditions with regards to care for the elderly in general but I assumed that like most of Caucasian elderly or senior communities, anybody 65 and above would be living in a senior community, or at least living independently of their adult children. When discussing the prognosis for the care of the husband’s post operative needs (he had colorectal cancer) and early symptoms of dementia, I assumed that he would be place in an elderly care skilled nursing facility. The couple, particularly the wife was livid even at the suggestion (or assumption) that her husband would be put away in a facility. After a lengthy discussion with the wife, and a succeeding session with an adult daughter, it was only then that I came to know that Filipinos are like most South East Asians. They have an extended family household setting. They take care of their elderly at home and expect everybody to participate in the care of the elderly. They cannot fathom or even begin to think of putting one of their elders in a group home or skilled nursing facility no matter how difficult the post operative care requirement is. The encounter with the Filipino couple and their extended family was an eye opener for me. When I made the assumption that the husband will presumably be transferred from the hospital after corrective surgery, I just assumed wrong and simply offended the sensibilities of the wife and even the daughter. It is a lesson that I will not make again in the future. I should have put into consideration their profile more closely rather than just go over the clinical and medical aspects of the patient’s profile. In conclusion, because of our growing diversity in the US, clinicians should not only be aware of one or two ethno-cultural group but be more â€Å"culturally competent† in dealing with each minority culture’s differences and how they would possibly interpret certain prognosis and care for each patient in the family. References: Cultural Competence in Action: Retrieved on May 28, 2007 from: http://convention. asha. org/2006/handouts/855_1440Mahendra_Nidhi_091029_101806104800. pdf â€Å"Cultural Competence†. (2001). Mental Health Information. Friday’s Progress Notes – March 16, 2001. Vol. 5 Issue 6. Retrieved on May 28, 2007 from: http://www. athealth. com/practitioner/newsletter/FPN_5_6. html Elliott, V. S. (2001). Cultural competency critical in elder care. Health Science. AMNews. Retrieved on May 28, 2007 from: http://www. ama-assn. org/amednews/2001/08/06/hll20806. htm US Department of Health and Human Services website (1994): HRSA, Bureau of Health Professions. Retrieved on May 28, 2007 from: http://bhpr. hrsa. gov/diversity/cultcomp. htm How to cite Cultural Competence and Clinical Expertise, Papers

Consumer Behaviour In New Zealand Wine Market

Question: Discuss about theConsumer Behaviour In New Zealand Wine Market. Answer: Introduction Background of the Research Brand image is a very necessary quotient for every business organization. It is the process by which the organizations are able to enhance their strengths and potentiality to grab a huge number of customers in the market (Peyrache Bouchenoire, 2010). It is already known to all that the customers are the key stakeholders of every organization. The success and sustenance of the companies depend widely on the buying behaviour of the consumers. People now are more conscious about their status that they only prefer buying branded products that can satisfy their needs. Brand image has a direct impact on the buying behaviour of the consumers and this particular research report will strongly entail the effectiveness of the brand image of the wine market of New Zealand on the consumers. Branding plays a vital role in expanding the efficacy of the business. Identification of the Topic and Research Questions Branding has become the most significant factor in the present world. It is timeless and is the combination of various attributes thereby helping the people to identify a specific product and the company to which it belongs. Through effective branding strategies, the wine market of the country facilitates the consumer decision making process regarding the purchase of the wines. Wine makers of New Zealand are quite ambitious and aim at producing a wide variety of wines of delicious tastes for satisfying the consumers (VEDPATHAK, 2013). New Zealand produces unique wines that have attained immense recognition all over the world. The industry has gained an international reputation as they have involved their efforts and skills in producing tasty wines for the consumers as per their preferences. In this particular research report, the researchers will evaluate how the wine market of New Zealand has been able to attract a huge number of customers thereby influencing their buying behaviour. Certain relevant questions can be highlighted in this respect which will be assessed by the researchers by the end of the study. What are the techniques adopted by the New Zealand wine market to enhance their brand identity? How does the brand image impact on the consumers buying behaviour? How does brand image develop the trust and loyalty of the consumers? How far the New Zealand wine market influences the consumer buying decision and retains them through their brand identities? Significance of theResearch The decisions of the consumers regarding the purchase of the products depend widely on the brand image of the companies. From the previous researches, it has been assessed how the brand image of the wine companies in New Zealand, for instance, Beach House Wines, Bald Hills Vineyard, Greystone Wines, etc., have used several marketing techniques or promotional strategies for the upliftment of their brand standards effectively in both the domestic as well as the international market (Joseph, 2010). Researchers have thoroughly focused on the studies in which the buying behaviour of the consumers has been widely shed light upon. The people particularly rely on the branded products and buy things with the well known brands. Hence, it can be said that the sustainability of the wine industry of New Zealand is definitely based on the interests of the consumers developed by the respective brands of the wine companies. The growing demand for the wines in New Zealand wine market tended the resea rchers to gather enough information and explore the usefulness of the brand image of those companies in the market. Literature Review Introduction A literature review is mainly based on the various information and evidences collected by the past researchers on a particular topic through which a broad understanding and key ideas relating to that particular topic can be evaluated. An in-depth analysis on the effectiveness of the brand image on the consumer buying behaviour of the wine market in New Zealand will be depicted by the researchers in this concerned report. This chapter basically will incorporate numerous findings and analysis of the consumer buying decisions that are influenced by the brand image of the companies in the country. As per the words of Uhlmann (2005), the companies can attain sustainable advantage through proper branding strategies that will make them extensively competitive. This research study has been specifically made to perceive or find out how the brand image can influence the consumer behaviour of the people regarding wines of New Zealand. Concept of Branding Branding is considered to be the most effective marketing tool of the companies that drives the consumers purchasing decisions and their buying behaviours regarding a particular product or service. Brand image creates a positive impact on the minds of the consumers. It is the stamp or identity of the companies on which the people remain dependent. According to Vincent (2012), the consumers very well realise the importance of branding and thus the purchasing products on the basis of such factor. In the wine market of New Zealand, the brands of the wines are being promoted widely so as to grab the attention of many customers. With the development of an excellent brand identity, the companies are able to seek advantage and attain effectiveness successfully. Moreover the wineries of the country can also establish a firm position in the overall New Zealand wine market. Brands can be of very much significance and can create a distinctive image among the people (Solomon, 2003). As per the opinions of Johnson Gustafsson, (2000), customers nowadays are extensively exposed to the products of numerous wine brands in the market. They have the right and freedom to choose any product they want to consume depending on the brand identities. Hence, to achieve success and recognition in the same industry, the companies need to focus on brand publicity and create awareness among the public regarding the qualities and varieties of the products. The wine marketers regard brand as the promise or an oath made to the consumers that the wines that they will buy will be of the best quality and will be the same in the future. This enhances the sales of the companies to a great extent thereby increasing the efficacy of the companies. Adoption of proper branding strategies have made the wine market of the country much efficient and attracted more consumers quite easily (Marketing Greatest Hits, 2010). Lastly it can be depicted that branding provides a positive imprint on the mi nds of the people and thus the consumer buying behaviour is influenced. Importance of Brand in the Organizations Brand is of utmost significance in the organizations. Brand is an important aspect for every organization as it helps to create a long lasting impact in the minds of the consumers (Solomon, 2003). Based on the perspectives and likings of the customers, the wine companies of New Zealand have aimed at enhancing the effectiveness of their products through proper brand identities. Customers are not at all easy to convince. As the conditions and trends of the wine market are constantly changing, the tastes and perceptions of the consumers also are simultaneously changing. Thus, in the words of Meer de Walcheren, (2004), only with the help of the products it is not possible to attract the customers in the market. But when the companies present before the people a combination of the products, their qualities and effective brand image under one roof, the consumers are likely to get attracted towards them. The companies must popularise their products by developing a proper brand image (Wendel l, 2011). It gives recognition to the products and the quality of services that the companies promise to cater to the people. Branding goes much beyond the graphic element or just the companys logo. As it is known that brand is what the customers perceive, hence, it needs to be innovative and creative with the detailed inscription of the qualities and price of the products that they deliver. This in turn will make the consumers attracted and thereby enhance the sale values of the companies, helping them to yield beneficial fruits in the market. Branding Strategies In order to establish a successful brand identity in the market, it is of utmost necessity that the companies need to focus on what all effective and fruitful strategies can be adopted by them so that they can create awareness among the public. Promotion is very much important for the organizations as proper promotion can make them attain a successful position in the market (Uhlmann, 2005). MacRury (2009) stated that advertising is an effective tool that is used by the companies for developing a brand image in front of the consumers. In order to divert the consumers attitudes towards the products, the marketers need to properly advertise and promote their products widely. Advertising can be done by the companies in various ways for instance, through radios, televisions, campaigns, distributing leaflets, banners, hoardings, etc. Moreover, it has been opined by Harden Heyman, (2009) that with the advancement of technology and predominance of social media channels, promotion of the bra nds has become quite easier (Brennan Croft, 2012). Through the help of Facebook, Twitter, YouTube, Google, Instagram, etc. the companies can be able to spread awareness to the public regarding their product brands. Advertisements tend to convince the buying decisions of the people to a great considerable extent (Shimp, 2003). By taking the celebrities as brand ambassadors, the companies aim at creating a positive influence on the people. Advertisements help to build up a strong relationship with the purchasing behaviour of the consumers. It becomes easier for the companies to maintain consistency and keep on attracting customers at a constant pace. As per the opinion of Solomon, (2004), the companies need to make sure that their branding techniques can permeate the entire organizations which will not be possible if they do not incorporate the effective mediums through which they can advertise their products. Hence advertising can be considered as the most effective and beneficial tool for promotion and enhance the brand of the compan ies by influencing the consumer buying behaviour. Impact of Brand Loyalty on Consumer Behaviour As opined by Vedpathak (2010) the buying behaviour of the consumers is considered as a rational asset for every company, as they know the importance of engaging customers in the market. The consumers get associated with those companies who promise them to provide quality products and effective services that will clearly satisfy their needs to a great extent. According to Huffman (2003), the prime purpose of marketing and creating brand awareness among the people is to ensure that the consumers get associated with the products and build up trust upon them on lifelong basis. The creation of brand loyalty is of immense significance. Without such it is quite impossible for the companies to attract customers (Wendell, 2011). There are different kinds of consumers possessing various tastes and preferences that impact on their buying behaviour and purchase decision broadly. Studying about the consumer behaviour involves numerous facts and information that deal with their choices of buying products. As the companies offer the people with the best quality products in the market, they attain brand loyalty and the consumers somewhat start trusting that particular brand. The perceptions of the consumers based on the quality of brands created by the informational cues are firmly associated with the brand (Solomon, 2004). They tend to believe what are being shown to them by the companies. As far as this case is concerned, the wine companies of New Zealand such as Goldie Estate, Glovers Vineyard, etc. have successfully promoted their brands before the consumers and thus they allowed the consumers to make a positive buying decision. Brand image also establishes an emotional attachment with the consumers (Vincent, 2012). Their attitudes and behaviours change with the branding styles of the companies. In the modern world, the consumers are mostly concerned with their status and standard of living and they tend to realise that only the consumption of the branded products can uplift their standards to a high level. They also believe that the branded products will be expensive as they are of superior quality (Marketing Greatest Hits, 2010). Income has got nothing to do with the brand loyalty and purchasing behaviour of the consumers. Sometimes it is seen that the consumers prefer to stick around with one brand rather than switching over to another. These attitudes show that the intensity of trust and loyalty they have on the companies. Trust is the core factor for establishing the long-term relationship between the companies and the customers associated with the wine companies of New Zealand. By virtue of Miller Washington, (2007)The buying behaviour of the consumers is not only based on the purchasing decisions, but also it showcases the understanding level of the companies regardi ng the choices and preferences of the consumers. Thus according to Johnson (2000), with a motive of revealing the influence of brand image on the consumers buying behaviour, it is the first and foremost duty of the companies to build up a strong connection and smooth relationship with them. In this current competitive business world, every company wants to thrive in the market by the increased sale values and competitive advantage. Through the help of brand promotion, they attempt to motivate and convince the consumers to get associated with their products and promise them best buying options. The people positively react to those products and brands that they think will provide benefits more than their expectations. As per the statement of Joseph (2010), they share their knowledge and experience with one another regarding a specific product thereby enabling them to develop a distinctive perception of the brand impacting their buying decisions. Hence, it can be said that the consumer buying behaviour has an effective relationship wi th the brand loyalty and the social status (Vedpathak, 2010). Research Methods Introduction Research methodology is referred to as the most important and significant chapter of a particular research study that focuses widely upon the various relevant facts and information that are being collected by the researchers in order to formulate an effective research outcome (Kumar, 2005). It is a systematic process of unfolding the various unexplored and unidentified evidences that will help the researchers to evaluate and assess the true significance of a particular research topic. In this particular research analysis, the researchers will follow a significant pathway that will foster and explore a broad concept of how brand image of the wine companies in New Zealand can influence the buying behaviour of the consumers in the market. It has been analysed by the past researchers that brand image is of utmost necessity if the companies want to flourish and prosper in the market by gaining quite a huge number of consumers (Coomber, 2002). Thus, the researchers in this study will hereb y find out how the wine companies of the country have extensively enhanced and improved their brand image for grabbing the attention of several customers and influence their buying decisions effectively. Research Paradigm Research paradigm is an approach adopted by the researchers for knowing the unknown dimensions of the research. Through the implication of proper research paradigm, the researchers will be able to identify the relevant information about the topic of the research and with that they can carry out the entire research proceedings with an aim to come out with expected outcomes (Kumar, 2005). For this particular research process, the researchers will aim at adopting the positivism and post-positivism research paradigms through which they can evaluate the positive evidences regarding the effectiveness of branding on the consumer behaviour of the wine market in New Zealand. Also they can portray a post-positive impact on the topic, inundating the positive vivacity of the significant effects of branding strategies on the buying decision of the consumers in the concerned market. Moreover, the incorporation of the effective research paradigms will help the researchers to simplify and describe t he various changes that have been brought in the branding techniques of the wine companies of New Zealand so as to approach new consumers in the wine market of the country. Research Method The entire research will be formulated by the researchers in order to imbibe a clear cut concept of the branding strategies undertaken by the wine companies for attracting the customer on a wide scale basis. In order to cultivate the importance of brand image in influencing the customer buying behaviour in the wine market of New Zealand, the researchers will choose the descriptive research design to broadly describe the key branding strategies adopted by the companies facilitate the consumer buying decisions. Deductive approach must be used so that the researchers can witness the importance of the brand image on catching the eyesight of most of the consumers (Peyrache Bouchenoire, 2010). A proper questionnaire will be formulated and the research participants will be chosen as per convenience to collect maximum information from them regarding the research topic. Convenient sampling technique will be chosen in this case where the researchers will approach the management, marketing exe cutive and staffs and also sales executive and staffs of the top 10 wine companies of New Zealand to get information from them. Both qualitative and quantitative data collection procedures will be used by the research executors for extracting both primary and secondary data, in order to have effective conclusion for the research study (Newman Benz, 2008). If these processes are not followed by the researchers, then it will not be possible for them to derive expected positive outcomes from the research (Jha, 2008). Incorrect and inappropriate information derived can lead them to yield misleading outcomes that will hamper the efficacy of the research process. Thus, it needs to be ensured all the information collected are viable and reliable enough to have valid feedbacks from the respondents. Sampling In this particular research study, convenient sampling technique will be chosen through which the management, sales executives and staffs, marketing staffs and executives will be selected as respondents of top 10 wine companies of New Zealand. This will help the researchers to reach out the respondents easily and obtain much prcised yet relevant information about the impact of brand image on the consumer behaviour of the wine market of the country. Interviews and seminars will be held where they can approach the participants. A total of 100 respondents will be chosen who will divided into 5 small groups of 10 participants each for having exact data regarding their perceptions to the particular research topic (Scruggs Mastropieri, 2006). Both open ended and close ended questions will be presented before the respondents so that their exact perceptions and opinions of what they think about the effectiveness of the brand image of the breweries on encouraging the consumers to purchase pr oducts of their preferences, can be judged. Not only that the researchers will even refer to various academic books, journals, websites, etc. which will evaluate the insights and perspectives of the respondents regarding the topic of research. Numeric data will also be collected which will underpin the authentic information about the research topic. Analysis of Data The entire data and information collected by the researchers will be analysed and represented in the form of graphs, charts, trend lines, etc. so as to draw attention regarding the strong impact that the brand image of the wine companies of New Zealand has on the minds of the consumers and how it changes the attitudes and behaviour towards buying the products (VEDPATHAK, 2013). Statistical analysis will hereby help the researchers to find out authentic information regarding the extent to which the wine market of New Zealand has attained immense recognition and fame by applying effective branding strategies and spreading awareness among the public about the available quality products, thereby influencing on their buying behaviour. Potential Outcome The research is fairly straight forward and the questions are clearly stated. From the evidence in the relevant literature it is sure that there can be one potential outcome of this research. The people of the local and international market give high value to the brand image of the product they are buying. In case of wine, the brands that are manufactured in the breweries of New Zealand is regarded by the population with high value and the identification of the wine as valuable is decided through the brand of the wine. The brand is not actually only a label but a summary of identifying factors of the specific company and its specific product and a reassurance to the customers about the characteristics of the wine that they are buying (Uhlmann, 2005). So, it is almost sure that the identification of the different brands and the buying decision of the customers depend upon the brand value that is placed upon the different brands of wines and act as the marker for quality of the product . It is clear that the customers depend on the brand of the product to influence their purchasing decisions. The different brands of the New Zealand made wines are no different in this regard than any other product. So, the outcome of the study is going to be indicative of the fact that the different brands of wines in the market that are made in New Zealand have definite dependence on their own brand image to boost sales of the product and retain the customer base (Vincent, 2012). These perceptions of the brand that is created in the mind of the customer definitely create trust and brand loyalty in the customer and the branding is not an optional function in the wine market, it is necessary for the customers to make buying decisions. Steps of the research process Time (weeks) Analysis of the research topic 1 Secondary Data collection 2-3 Literature review 4-5 Surveys and market study 6-7 methodology 8 Data analysis 9-10 Conclusion and recommendations 11 Identification of key assumptions Key Assumptions The key assumption of the study is the belief that the customers of wine in the national and international market depend upon the brand image of the New Zealand made wine to influence their buying decision (Joseph, 2010). Their choice of the product they buy does not depend on the actual taste or quality of the wine but the representation of the brand image. In other words, the projected image of the wine and its quality carry more weight in the customers buying decision than the other qualities of the wine. Limitation of Study The limitation of the study is dependent upon the customers choice of brand as the identification of the particular manufacturer of wine is not dependent on only one factor. The projected image of the wine by the company might not be only one of the reasons influencing the customers to buy that particular brand of wine. There is also the reason of recommendation of a friend or family or the previous experience of tasting the particular wine of the same brand which can act in conjunction with the brand image to influence the buying decisions. The effect of the brand image and their influence on the customers buying decisions in most of the cases cannot be separated (Consumer decision making buying, 2004). This is one of the major limitations of the study as the buying decision can be influenced by several factors and the different factors and their effects cannot be separately judged. This is the main limitation of the study. Potential Threats The futility of trying to find out the reason the customer was influenced to buy any particular brand of wine is one of the most probable threat to the study. If the buying decision is not only influenced by the brand image of the wine manufacturer and also their experience and other promotional elements of the company then the effect of the companys brand image cannot be discerned by the researcher. There is also the case of previous experience of the customer which might generate loyalty of the customer (Joseph, 2010). So, the results of the study can be rendered useless if that is the case. The only way to mitigate this effect is to take the buying decisions of the first time customers into consideration. This will make sure that the customer opinion is not influenced by any other factor and only the brand image will be considered in the buying decision of the customer. Ethical Considerations The ethical considerations of the study are many and each of them is of different importance. The first ethical consideration of the customers is based on the different effect of the study on the customer. The customers that are being considered for the survey must be informed about the survey and their opinion should be considered valid only if they agree to participate in the study (Scruggs Mastropieri, 2006). No one respondent should be forced against their will to participate in the survey and the process needs to be voluntary. The letter of consent needs to be collected from the participants before they participate in the study. There is also going to be secondary data collected in the study and the sources of the data need to be verified by the researcher to make sure that the data collected is going to be relevant and from reliable sources. The Data Protection Act and the compliance with the Data Protection Act of the information collected needs to be verified by the research er so that the data collection does not violate and law. These ethical considerations need to be kept in mind while the data is being collected. Conclusion It is evident from the study that the brand image of the wine brands of the new Zealand are important for the companies, as they often influence first time customers to try the brand. And this choice is almost always based on the brand image of the wine or the projected image of the product that entices the new customers to try the product. There is also the consideration of the fact that the buying decision of the customers and potential customers might be influenced by other factors and they have to somehow be separated from the main reason behind the choices made by the customers (Hamlin Chimhundu, 2007). The research questions will be addressed in the research in the following way. The methods of making a viable brand image will be observed from the marketing operations of the different brands of the New Zealand wine market. The consumer buying behaviour in terms of the brand image and identity will be observed by doing market study and survey among the customers. 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